Privacy Policy

Last Updated: April 13th, 2026

1. Introduction

Maxximo ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we handle your data when you use the Maxximo iOS app. By using Maxximo you agree to the practices described in this policy.

2. What Information We Collect

Maxximo collects the following information:

  • Face Photos: When you use the scan feature, Maxximo accesses your device camera to capture a photo of your face. This photo is used solely for facial analysis purposes.
  • Scan Results: Numerical scores and AI generated improvement recommendations generated from your facial analysis are stored locally on your device.
  • Onboarding Information: Your self improvement goals and current grooming routine selected during onboarding are stored locally on your device.
  • Subscription Status: Your subscription status is managed by Apple and RevenueCat. We do not collect or store payment information directly.

3. Data Collection & AI Analysis

This section explains specifically how your face data is collected, used and protected.

  • What data we collect: Maxximo captures a photo of your face through your device camera when you initiate a scan. This facial image is the only personal data that Maxximo collects, transmits or shares anywhere in the entire app. No other biometric data, facial measurements, facial geometry, facial recognition data, location data, contact information, browsing data or any other personal information is collected by Maxximo under any circumstances.
  • How your face data is used: Your photo is sent securely to OpenAI's API for facial feature analysis. OpenAI analyzes the image and returns improvement scores and personalized recommendations to the app. Your facial image is used solely for this analysis purpose and nothing else. It is never used for advertising, profiling, identification or any purpose beyond generating your improvement analysis.
  • Third party sharing: Your facial image is shared exclusively and only with OpenAI (openai.com) solely for the purpose of facial analysis. This is the only instance of any personal data leaving your device. No other third party, advertiser, data broker, analytics service or any other entity receives your facial image or any other personal data from Maxximo under any circumstances. OpenAI may retain API inputs including images for up to 30 days. This 30 day retention period is OpenAI's standard safety review window — it is the time period OpenAI requires to investigate any potential misuse or policy violations that may be flagged during or after processing. This duration aligns with standard industry practices for API abuse monitoring and allows OpenAI sufficient time to complete any necessary safety investigations before data is permanently deleted. After this 30 day period all images are permanently and irrevocably deleted by OpenAI. OpenAI does not use API data for model training or advertising. You can review OpenAI's full data retention and privacy practices at platform.openai.com/privacy
  • Data storage: Your face photos are not stored on Maxximo's servers. Analysis results including scores and recommendations are stored locally on your device only using Apple's SwiftData framework and are never transmitted to Maxximo's servers or any third party. The only data that ever leaves your device is the facial image sent to OpenAI for analysis as described above. Everything else — your scores, recommendations, progress history, roadmap and onboarding preferences — stays entirely on your device.
  • Data retention: Face photos are not retained after analysis is complete. Scan results stored locally on your device are retained until you delete the app or manually delete your scan history. No personal data of any kind is retained on Maxximo's servers because Maxximo does not operate any servers that store user data.
  • Data deletion: You can delete all locally stored scan data at any time by deleting the app from your device. All locally stored data is permanently removed upon app deletion. Since Maxximo does not store any personal data on external servers there is no additional deletion request required.
  • User consent: Before your first scan Maxximo will ask for your explicit consent to send your photo to OpenAI for analysis. Your facial image is the only personal data that ever leaves your device and it is shared only with OpenAI as described above. You may withdraw this consent at any time by discontinuing use of the scan feature.

4. How We Use Your Information

We use the information we collect solely to:

  • Provide facial analysis and improvement scores
  • Generate personalized improvement recommendations
  • Track your improvement progress over time
  • Deliver your personalized 30-day glow-up roadmap
  • Send you scan reminders and progress notifications if you opt in

We do not use your data for advertising, profiling or any purpose other than providing the core features of the app.

5. Data Sharing

We share your data only in the following limited circumstances:

  • OpenAI: Your face photo is sent to OpenAI's API for analysis as described in Section 3. This is the only third party we share your data with.
  • RevenueCat: Your subscription status is managed through RevenueCat. RevenueCat may collect anonymous purchase data. You can review RevenueCat's privacy policy at revenuecat.com/privacy.
  • Apple: Subscription payments are processed by Apple. Apple's privacy policy applies to all payment transactions.

We do not sell your personal data to any third party under any circumstances.

6. Data Security

We take the security of your data seriously. Your face photos are transmitted to OpenAI using encrypted HTTPS connections. Scan results are stored locally on your device using Apple's secure SwiftData framework. We do not operate servers that store your personal data or face photos.

7. Your Rights

You have the following rights regarding your data:

  • Access: All your scan data is accessible directly within the app
  • Deletion: You can delete all your data by deleting the app
  • Consent withdrawal: You can stop using the scan feature at any time to withdraw consent for facial data processing
  • Opt out of notifications: You can disable notifications at any time in your iPhone settings

8. Cookies and Tracking

Maxximo does not use cookies or tracking technologies. We do not track your activity across other apps or websites.

9. Children's Privacy

Maxximo is intended for users aged 13 and older. We do not knowingly collect personal information from children under 13. If you are under 13 please do not use this app. If we become aware that a user under 13 has provided face data we will take steps to remove that data immediately.

10. Third Party Links

Our app may contain links to third party websites. This Privacy Policy applies only to Maxximo. We are not responsible for the privacy practices of external websites or services. Please review their privacy policies independently.

11. Changes to This Policy

Maxximo may update this Privacy Policy periodically. We will notify you of significant changes by updating the "Last Updated" date at the top of this policy. Your continued use of the app after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your data please contact us at:

Email: privacy@maxximo.com